Fair commission guide · Santa Rosa, CA

What's a fair listing commission in Santa Rosa, California?

Since the 2024 NAR settlement, listing commissions are fully negotiable — but what's fair depends on where you're selling. This is the modeled fair range for Santa Rosa, built from public market data.

Santa Rosa, CA · typical home $736,259
2.1–2.5% listing side
≈ $15,133 to $18,078 on a $736,259 sale
Median days on market
40
Typical sale vs. list
100.0%
Market pace
warm

Why the rate lands here

Santa Rosa's market is running warm — steady buyer demand makes a well-priced listing easier to sell.

Price level matters too: at Santa Rosa's typical home value, an agent's dollar payout at a given percentage differs a lot from the national picture, and a fair percentage moves accordingly. We start from the typical post-settlement listing-side rate and adjust for local prices, market heat, and how much work a typical sale here takes.

This range is for a typical Santa Rosa home. Your home isn't typical — its condition, your target price, and your exact zip all move the number, which is what the calculator is for.

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